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Bridge Bank wins “Innovative Community Bank of the Year” Award for Marketing & Branding Innovation

March 28, 2014 Chemistry Club

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Congratulations to our client Bridge Bank for being awarded the “Innovative Community Bank of the Year” Award for Marketing and Branding Innovation.

We’re proud to have helped Bridge Bank with an extensive brand redevelopment initiative, launched in spring of 2013. From a new communications platform, to a new identity, to a new website, our agency gave Bridge Bank a voice and look that compellingly conveys the organization’s unique qualities.

“This is a bank that was actually walking the walk,” says Creative Director Scott Aal. “They’re very entrepreneurial in their approach to business, giving them the flexibility to do things for their customers that are unheard of in the industry. But you sure wouldn’t have known that from their previous positioning or marketing materials.”

As part of the process to redefine Bridge Bank’s brand, we conducted over 600 interviews with clients, employees and prospects.

Says Ryan Barringer, SVP of marketing for Bridge Bank, “I believe that what we achieved not only reflects the collective perceptions of all Bridge Bank stakeholders, but also it tells the true story of how the bank differentiates itself from its competitors, and how it adds real value to its clients in a way that no other commercial bank can.”

“The impact of the brand rollout has been fantastic…the market loves it, the message has been clear.”
Paul Duren, Business Development Officer, Corporate Banking

Check out the full press release here.

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