We’re helping launch a new brand in the U.S., from a company that’s had major success in Australia. As addicted as we Americans are to our caustic household cleaners, Australians and Europeans have discovered that high-tech microfibers and plain water are actually more effective at getting things clean. (Yeah, we didn’t believe it at first either.)
Our Aussie friends are in town this week doing some PR events for the new brand, called Zabada. We’ve been working on videos and online ads for the launch. Here’s a sneak peek at the launch video.
Next time you look under your kitchen sink, we hope it makes you think, “What the yuck?”