HayTag is a new technology that lets you track a small tag with your smartphone. There are plenty of Bluetooth devices out there already, but they have a tiny range that's only good for finding your keys when they're under the couch. HayTag, by contrast, has a range of up to a mile, so it's a great way to track down a lost dog or anything else you love. We created a video, point-of-sale materials and packaging to launch the product.