As the advertising and marketing worlds continue to respond to the dramatic shift in consumers’ desire for content delivered via digital platforms vs. more traditional, The Oscars last night made quite clear a pretty cool fact. A tweet can’t be meaningful if it isn’t in real-time. So, we ask, is it possible that Twitter and other social channels actually make offline media more relevant? When it comes to tent pole broadcast events, the answer is yes!
March 4, 2014