LinkedIn Dreams

Brands are built on emotional connections. LinkedIn gets high marks for its utility, but hasn't yet clearly communicated its raison d'etre. This initiative was the first wave of brand work to come out of our long-term strategic development partnership. The centerpiece of the effort was this documentary video that juxtaposed young kids' career aspirations with working professionals who've succeeded in those same fields. (You can see the next wave of this campaign here on our site, listed as LinkedIn Success Videos.)