What better way to attract visitors to the world’s coolest aquarium than by offering them a little peek inside? Our campaigns for the Monterey Bay Aquarium have centered on creating experiences that are, well, immersive. Below you’ll find examples covering a wide range of media. Each promotes a specific exhibit while also contributing to the bigger brand story about a love for the ocean and its creatures.



To promote one of the Aquarium’s most spectacular attractions, we created one of the largest touchscreen experiences ever and brought it to Bay Area events. People could use their fingers to zig, zag, swerve, and spiral a huge school of sardines, moving in perfect unison. Then they could select a specific shape and music track, and watch the sardines put on a synchronized swimming performance that would make Esther Williams jealous.

From the first-ever use of a major underground commuter passageway to online personals ads to taxi wraps (and of course plenty of conventional media), we told a beautiful love story: boy meets girl, they dance, they fall in love, and he gets pregnant with 1500 offspring.

Some simple television commercials to remind people how much they love the Aquarium, and that the feeling is mutual.

We created a mobile app (and an equally mobile truck) so event-goers at different venues around the Bay Area could play The Virtual Dive Adventure.

Imagine if your bus shelter suddenly transformed into a submarine that could take you 150 feet below the surface, and you were in control of the whole experience; you’d want to share that online, right? Yeah, you and 46,000 others.

Believe it or not, there is more to the story, including some amazing campaign results. Drop us a note and we’ll talk. You know, once we come up for air.

  • What better way to attract visitors to the world’s coolest aquarium than by offering them a little peek inside? Our campaigns for the Monterey Bay Aquarium have centered on creating experiences that are, well, immersive. Below you’ll find examples covering a wide range of media, all promoting specific exhibits while also contributing to the bigger brand story about inspiring ocean conservation.